Resource-based theory in marketing Irina V. KozlenkovaStephen A. SamahaRobert W. Palmatier Conceptual/Theoretical Paper 06 April 2013 Pages: 1 - 21
How marketing scholars might help address issues in resource-based theory Jay B. Barney Commentary 13 August 2013 Pages: 24 - 26
An outside-in approach to resource-based theories George S. Day Commentary 14 July 2013 Pages: 27 - 28
Firm-hosted online brand communities and new product success Richard L. GrunerChristian HomburgBryan A. Lukas Original Empirical Research 26 February 2013 Pages: 29 - 48
The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market Yinghong (Susan) WeiSaeed SamieeRuby P. Lee Original Empirical Research 04 June 2013 Pages: 49 - 70
The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction Jeff S. JohnsonRavipreet S. Sohi Original Empirical Research 30 April 2013 Pages: 71 - 89
When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption Ayalla RuvioEli SomerAric Rindfleisch Original Empirical Research 31 July 2013 Pages: 90 - 101