Math anxiety and its effects on consumers’ preference for price promotion formats Rajneesh SuriKent B. MonroeUmit Koc Original Empirical Research 16 August 2012 Pages: 271 - 282
Linking multiple layers of innovation-oriented corporate culture, product program innovativeness, and business performance: a contingency approach Ruth Maria StockBjoern SixNicolas A. Zacharias Original Empirical Research 08 June 2012 Pages: 283 - 299
Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: the role of marketing strategy in new product performance and shareholder value Jared M. HansenRobert E. McDonaldRonald K. Mitchell Original Empirical Research 07 October 2012 Pages: 300 - 319
Overcoming the “recency trap” in customer relationship management Scott A. NeslinGail Ayala TaylorKimberly R. McNeil Original Empirical Research 04 August 2012 Pages: 320 - 337
Customer positivity and participation in services: an empirical test in a health care context Andrew S. GallanCheryl Burke JarvisMary Jo Bitner Original Empirical Research 13 July 2012 Pages: 338 - 356
“Buying status” by choosing or rejecting luxury brands and their counterfeits Stephanie Geiger-OnetoBetsy D. GelbJames D. Hess Original Empirical Research 03 October 2012 Pages: 357 - 372
Positioning person brands in established organizational fields Marie-Agnès ParmentierEileen FischerA. Rebecca Reuber Original Empirical Research 08 July 2012 Pages: 373 - 387