Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value Xueming LuoJan WiesekeChristian Homburg Original Empirical Research 29 September 2011 Pages: 745 - 758
The effect of shipping fee structure on consumers’ online evaluations and choice Nevena T. KoukovaJoydeep SrivastavaMartina Steul-Fischer Original Empirical Research 21 August 2011 Pages: 759 - 770
Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery? Anne L. RoggeveenMichael TsirosDhruv Grewal Original Empirical Research 13 August 2011 Pages: 771 - 790
How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall Julie BakerKirk L. Wakefield Original Empirical Research 10 September 2011 Pages: 791 - 806
Achieving brand loyalty through sponsorship: the role of fit and self-congruity Marc MazodierDwight Merunka Original Empirical Research 10 September 2011 Pages: 807 - 820
Bottom-up learning in marketing frontlines: conceptualization, processes, and consequences Jun YeDetelina MarinovaJagdip Singh Original Empirical Research 28 September 2011 Pages: 821 - 844