On the value relevance of customer satisfaction. Multiple drivers and multiple markets Sascha RaithelMarko SarstedtManfred Schwaiger Original Empirical Research 12 February 2011 Pages: 509 - 525
The role of lean launch execution and launch timing on new product performance Roger J. CalantoneC. Anthony Di Benedetto Original Empirical Research 07 June 2011 Pages: 526 - 538
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea Vishag BadrinarayananEnrique P. BecerraSreedhar Madhavaram Original Empirical Research 04 December 2010 Pages: 539 - 557
Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office Amit JoshiHuifang Mao Original Empirical Research 29 December 2010 Pages: 558 - 571
Cross-category demand effects of price promotions Peter S. H. LeeflangJosefa Parreño-Selva Original Empirical Research Open access 12 February 2011 Pages: 572 - 586
Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification Paul W. FombelleCheryl Burke JarvisLonnie Ostrom Original Empirical Research 04 May 2011 Pages: 587 - 604
Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value Xueming LuoPieter J. de Jong Original Empirical Research 04 December 2010 Pages: 605 - 624
