Marketing as a pluralistic discipline: The forestalling of an identity crisis Zohrab S. Demirdjian OriginalPaper Pages: 672 - 681
Mass media and adolescent minority consumers: An experiment in effectiveness Michael G. HarveyThomas E. Barry OriginalPaper Pages: 682 - 693
The structure of perceived risk: Some further progress Raymond L. Horton OriginalPaper Pages: 694 - 706
Instability and consumer alienation in France Henry PrudenJean-Paul Leonardi OriginalPaper Pages: 707 - 721
The influence of price, store name, and brand name on perception of product quality Barry RenderThomas S. O'Connor OriginalPaper Pages: 722 - 730
Population density and type of purchase as explanatory variables in consumer information search Kenneth J. RoeringCarl E. Block OriginalPaper Pages: 731 - 741
Children's responses to TV advertising: Product versus premium orientation Ronald S. Rubin OriginalPaper Pages: 742 - 752
Risk perception as a determinant of in-home consumption Leon G. SchiffmanStephanie SchusLeon Winer OriginalPaper Pages: 753 - 763
A note on the effectiveness of written versus aural two-sided messages in attitude change J. B. WilkinsonCharles AlfordJ. Barry Mason OriginalPaper Pages: 792 - 800
Managing channel conflict through channel development William G. ZikmundRalph F. Catalanello OriginalPaper Pages: 801 - 813
Pricing and marketing communications: The noneconomic factors M. Wayne DeLozierArch G. Woodside OriginalPaper Pages: 814 - 824
