1. When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation

   • Christian Homburg
   • Michael Müller
   • Martin Klarmann

   Original Empirical Research 22 September 2010 Pages: 795 - 812

   

2. How does product program innovativeness affect customer satisfaction? A comparison of goods and services

   • Ruth Maria Stock

   Original Empirical Research 22 September 2010 Pages: 813 - 827

   

3. The impact of customer satisfaction on CEO bonuses

   • Vincent O’Connell
   • Don O’Sullivan

   Original Empirical Research 14 September 2010 Pages: 828 - 845

4. Customer experience quality: an exploration in business and consumer contexts using repertory grid technique

   • Fred Lemke
   • Moira Clark
   • Hugh Wilson

   Original Empirical Research 07 September 2010 Pages: 846 - 869

   

5. Patterns and performance outcomes of innovation orientation

   • Ruth Maria Stock
   • Nicolas Andy Zacharias

   Original Empirical Research 28 September 2010 Pages: 870 - 888

   

6. Worth waiting for: increasing satisfaction by making consumers wait

   • Michael D. Giebelhausen
   • Stacey G. Robinson
   • J. Joseph Cronin Jr.

   Original Empirical Research 23 September 2010 Pages: 889 - 905

   

7. The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators

   • Martin Eisend
   • Franziska Küster

   Original Empirical Research 06 October 2010 Pages: 906 - 921

   

8. Establishing human brands: determinants of placement success for first faculty positions in marketing

   • Angeline G. Close
   • Julie Guidry Moulard
   • Kent B. Monroe

   Original Empirical Research 08 October 2010 Pages: 922 - 941