When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation Christian HomburgMichael MüllerMartin Klarmann Original Empirical Research 22 September 2010 Pages: 795 - 812
How does product program innovativeness affect customer satisfaction? A comparison of goods and services Ruth Maria Stock Original Empirical Research 22 September 2010 Pages: 813 - 827
The impact of customer satisfaction on CEO bonuses Vincent O’ConnellDon O’Sullivan Original Empirical Research 14 September 2010 Pages: 828 - 845
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique Fred LemkeMoira ClarkHugh Wilson Original Empirical Research 07 September 2010 Pages: 846 - 869
Patterns and performance outcomes of innovation orientation Ruth Maria StockNicolas Andy Zacharias Original Empirical Research 28 September 2010 Pages: 870 - 888
Worth waiting for: increasing satisfaction by making consumers wait Michael D. GiebelhausenStacey G. RobinsonJ. Joseph Cronin Jr. Original Empirical Research 23 September 2010 Pages: 889 - 905
The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators Martin EisendFranziska Küster Original Empirical Research 06 October 2010 Pages: 906 - 921
Establishing human brands: determinants of placement success for first faculty positions in marketing Angeline G. CloseJulie Guidry MoulardKent B. Monroe Original Empirical Research 08 October 2010 Pages: 922 - 941