Volume 39, Issue 4

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August 2011

Organization Theory

Issue Editors:

David J. Ketchen Jr,
G. Tomas M. Hult

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10 articles in this issue

Marketing and organization theory: opportunities for synergy
David J. Ketchen Jr.
G. Tomas M. Hult
Editorial 21 May 2011 Pages: 481 - 483
Markets as networks: implications for strategy-making
Jan Johanson
Jan-Erik Vahlne
OriginalPaper 23 November 2010 Pages: 484 - 491
Marketing and the multinational: extending internalisation theory
Peter J. Buckley
Mark Casson
OriginalPaper 07 January 2011 Pages: 492 - 508
Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories
G. Tomas M. Hult
OriginalPaper 25 February 2011 Pages: 509 - 536
Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory
Justin W. Webb
R. Duane Ireland
Laszlo Tihanyi
OriginalPaper 26 November 2010 Pages: 537 - 554
The impact of product market strategy-organizational culture fit on business performance
Larry Yarbrough
Neil A. Morgan
Douglas W. Vorhies
OriginalPaper 18 December 2010 Pages: 555 - 573
Institutional pressures and marketing ethics initiatives: the focal role of organizational identity
Kelly D. Martin
Jean L. Johnson
Joseph J. French
OriginalPaper 12 January 2011 Pages: 574 - 591
Exploring CRM effectiveness: an institutional theory perspective
Bas Hillebrand
Jurriaan J. Nijholt
Edwin J. Nijssen
OriginalPaper Open access 01 March 2011 Pages: 592 - 608
The trade-off of servicing empowerment on employees’ service performance: examining the underlying motivation and workload mechanisms
Kimmy Wa Chan
Wing Lam
OriginalPaper 18 February 2011 Pages: 609 - 628
Franchise branding: an organizational identity perspective
Miles A. Zachary
Aaron F. McKenny
Di Wu
OriginalPaper 24 February 2011 Pages: 629 - 645

Volume 39, Issue 4

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