1. Managing rewards to enhance relational worth

   • Joanna Phillips Melancon
   • Stephanie M. Noble
   • Charles H. Noble

   Original Empirical Research 23 June 2010 Pages: 341 - 362

   

2. The influence of redemption time frame on responses to incentives

   • Michelle L. Roehm
   • Harper A. Roehm Jr.

   Original Empirical Research 16 June 2010 Pages: 363 - 375

   

3. Productive play time: the effect of practice on consumer demand for hedonic experiences

   • Kyle B. Murray
   • Steven Bellman

   Original Empirical Research 23 June 2010 Pages: 376 - 391

   

4. Brand personality appeal: conceptualization and empirical validation

   • Traci H. Freling
   • Jody L. Crosno
   • David H. Henard

   Original Empirical Research 04 August 2010 Pages: 392 - 406

   

5. Drivers of sales performance: a contemporary meta-analysis. Have salespeople become knowledge brokers?

   • Willem Verbeke
   • Bart Dietz
   • Ernst Verwaal

   Original Empirical Research Open access 12 August 2010 Pages: 407 - 428

   

6. Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities

   • Elizabeth C. Hirschman
   • Ayalla A. Ruvio
   • Mourad Touzani

   Original Empirical Research 04 August 2010 Pages: 429 - 448

7. Multiple emotional contagions in service encounters

   • Jiangang Du
   • Xiucheng Fan
   • Tianjun Feng

   Original Empirical Research 17 August 2010 Pages: 449 - 466

   

8. Benefits and challenges of conducting multiple methods research in marketing

   • Donna F. Davis
   • Susan L. Golicic
   • Courtney N. Boerstler

   Brief Report 16 June 2010 Pages: 467 - 479