Managing rewards to enhance relational worth Joanna Phillips MelanconStephanie M. NobleCharles H. Noble Original Empirical Research 23 June 2010 Pages: 341 - 362
The influence of redemption time frame on responses to incentives Michelle L. RoehmHarper A. Roehm Jr. Original Empirical Research 16 June 2010 Pages: 363 - 375
Productive play time: the effect of practice on consumer demand for hedonic experiences Kyle B. MurraySteven Bellman Original Empirical Research 23 June 2010 Pages: 376 - 391
Brand personality appeal: conceptualization and empirical validation Traci H. FrelingJody L. CrosnoDavid H. Henard Original Empirical Research 04 August 2010 Pages: 392 - 406
Drivers of sales performance: a contemporary meta-analysis. Have salespeople become knowledge brokers? Willem VerbekeBart DietzErnst Verwaal Original Empirical Research Open access 12 August 2010 Pages: 407 - 428
Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities Elizabeth C. HirschmanAyalla A. RuvioMourad Touzani Original Empirical Research 04 August 2010 Pages: 429 - 448
Multiple emotional contagions in service encounters Jiangang DuXiucheng FanTianjun Feng Original Empirical Research 17 August 2010 Pages: 449 - 466
Benefits and challenges of conducting multiple methods research in marketing Donna F. DavisSusan L. GolicicCourtney N. Boerstler Brief Report 16 June 2010 Pages: 467 - 479