Protecting relational assets: a pre and post field study of a horizontal business combination Robert F. LuschJames R. BrownMatthew O’Brien Original Empirical Research 23 April 2010 Pages: 175 - 197
An investigation of the cross-national determinants of customer satisfaction Forrest V. Morgeson IIISunil MithasLerzan Aksoy OriginalPaper 10 November 2010 Pages: 198 - 215
Proactive customer orientation and its role for creating customer value in global markets Christopher P. BlockerDaniel J. FlintStanley F. Slater Original Empirical Research 05 June 2010 Pages: 216 - 233
The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance Todd J. ArnoldEric (Er) FangRobert W. Palmatier Original Empirical Research 03 June 2010 Pages: 234 - 251
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages Janet Y. MurrayGerald Yong GaoMasaaki Kotabe Original Empirical Research 21 April 2010 Pages: 252 - 269
An examination of consumer sentiment toward offshored services Shawn T. ThelenBoonghee YooVincent P. Magnini Original Empirical Research 27 March 2010 Pages: 270 - 289
Customer relationship management and company performance—the mediating role of new product performance Holger ErnstWayne D. HoyerKatrin Krieger Original Empirical Research 14 April 2010 Pages: 290 - 306
A taxonomy of control mechanisms and effects on channel cooperation in China Yadong LuoYi LiuYing Huang Original Empirical Research 23 April 2010 Pages: 307 - 326
Expanding understanding of service exchange and value co-creation: a social construction approach Bo EdvardssonBård TronvollThorsten Gruber Conceptual/Theoretical Paper 28 April 2010 Pages: 327 - 339