1. Protecting relational assets: a pre and post field study of a horizontal business combination

   • Robert F. Lusch
   • James R. Brown
   • Matthew O’Brien

   Original Empirical Research 23 April 2010 Pages: 175 - 197

   

2. An investigation of the cross-national determinants of customer satisfaction

   • Forrest V. Morgeson III
   • Sunil Mithas
   • Lerzan Aksoy

   OriginalPaper 10 November 2010 Pages: 198 - 215

   

3. Proactive customer orientation and its role for creating customer value in global markets

   • Christopher P. Blocker
   • Daniel J. Flint
   • Stanley F. Slater

   Original Empirical Research 05 June 2010 Pages: 216 - 233

   

4. The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

   • Todd J. Arnold
   • Eric (Er) Fang
   • Robert W. Palmatier

   Original Empirical Research 03 June 2010 Pages: 234 - 251

   

5. Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

   • Janet Y. Murray
   • Gerald Yong Gao
   • Masaaki Kotabe

   Original Empirical Research 21 April 2010 Pages: 252 - 269

   

6. An examination of consumer sentiment toward offshored services

   • Shawn T. Thelen
   • Boonghee Yoo
   • Vincent P. Magnini

   Original Empirical Research 27 March 2010 Pages: 270 - 289

7. Customer relationship management and company performance—the mediating role of new product performance

   • Holger Ernst
   • Wayne D. Hoyer
   • Katrin Krieger

   Original Empirical Research 14 April 2010 Pages: 290 - 306

   

8. A taxonomy of control mechanisms and effects on channel cooperation in China

   • Yadong Luo
   • Yi Liu
   • Ying Huang

   Original Empirical Research 23 April 2010 Pages: 307 - 326

   

9. Expanding understanding of service exchange and value co-creation: a social construction approach

   • Bo Edvardsson
   • Bård Tronvoll
   • Thorsten Gruber

   Conceptual/Theoretical Paper 28 April 2010 Pages: 327 - 339