“Trust but verify”? The performance implications of verification strategies in trusting relationships Gregory T. GundlachJoseph P. Cannon Original Empirical Research 26 November 2009 Pages: 399 - 417
A meta-analysis of gender roles in advertising Martin Eisend Original Empirical Research 17 November 2009 Pages: 418 - 440
Control-based channel governance and relative dependence David I. GillilandDaniel C. BelloGregory T. Gundlach Original Empirical Research 09 December 2009 Pages: 441 - 455
Brand related information as context: the impact of brand name characteristics on memory and choice Sridhar SamuH. Shanker Krishnan Original Empirical Research 20 October 2009 Pages: 456 - 470
The effects of attribute concreteness and prominence on selective processing, choice, and search experience Ying JiangGirish N. Punj Original Empirical Research 09 December 2009 Pages: 471 - 489
Examining the influence of control and convenience in a self-service setting Joel E. CollierDaniel L. Sherrell Original Empirical Research 10 November 2009 Pages: 490 - 509
Cooperative advertising, pricing strategy and firm performance in the e-marketing age Ruiliang Yan Conceptual/Theoretical Paper 18 September 2009 Pages: 510 - 519
Employees as internal audience: how advertising affects employees’ customer focus Mary Wolfinbarger CelsiMary C. Gilly Original Empirical Research Open access 06 October 2009 Pages: 520 - 529