1. Exploring the relationship between marketing and supply chain management: introduction to the special issue

   • John T. Mentzer
   • Greg Gundlach

   OriginalPaper 12 June 2009 Pages: 1 - 4

2. Demand and supply integration: a conceptual framework of value creation through knowledge management

   • Terry L. Esper
   • Alexander E. Ellinger
   • Mark Moon

   OriginalPaper 26 February 2009 Pages: 5 - 18

   

3. Service, value networks and learning

   • Robert F. Lusch
   • Stephen L. Vargo
   • Mohan Tanniru

   Conceptual/Theoretical Paper 29 January 2009 Pages: 19 - 31

   

4. Research opportunities in supply chain management

   • James R. Stock
   • Stefanie L. Boyer
   • Tracy Harmon

   OriginalPaper 06 March 2009 Pages: 32 - 41

   

5. Supply chain technology: the role of environment in predicting performance

   • Beth Davis-Sramek
   • Richard Germain
   • Karthik Iyer

   OriginalPaper 06 March 2009 Pages: 42 - 55

   

6. Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence

   • Donna F. Davis
   • Susan L. Golicic

   Original Empirical Research 29 January 2009 Pages: 56 - 70

   

7. Examining collaborative supply chain service technologies: a study of intensity, relationships, and resources

   • R. Glenn Richey Jr
   • Mert Tokman
   • Vivek Dalela

   OriginalPaper 21 March 2009 Pages: 71 - 89

   

8. The effects of supplier capabilities on industrial customers’ loyalty: the role of dependence

   • Lisa K. Scheer
   • C. Fred Miao
   • Jason Garrett

   Original Empirical Research 20 January 2009 Pages: 90 - 104

   

9. Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share

   • Matthew A. Waller
   • Brent D. Williams
   • Scot Burton

   OriginalPaper 15 May 2009 Pages: 105 - 117