Volume 37, issue 1, March 2009

Special Issue: A Tribute to Peter Drucker. Guest Editors: Jenny Darroch, George Day, and Stan Slater

12 articles in this issue

A tribute to Peter Drucker: editors’ introduction to the special issue

Authors
- Jenny Darroch
- George Day
- Stan Slater
- Content type: Conceptual/Theoretical Paper
- Published: 15 August 2008
- Pages: 1 - 7
Drucker on marketing: an interview with Peter Drucker

Authors
- Jenny Darroch
- Content type: Best Practices
- Published: 05 August 2008
- Pages: 8 - 11
Lafley on Drucker: an interview with A.G. Lafley, Chairman and CEO of Procter & Gamble Co.

Authors
- Rick Wartzman
- Content type: Best Practices
- Published: 09 July 2008
- Pages: 12 - 16
Peter Drucker—the grandfather of marketing: an interview with Dr. Philip Kotler

Authors
- Robert E. Gunther
- Content type: Brief Report
- Published: 18 July 2008
- Pages: 17 - 19
Marketing IS management: The wisdom of Peter Drucker

Authors
- Frederick E. Webster Jr.
- Content type: Conceptual/Theoretical Paper
- Published: 09 July 2008
- Pages: 20 - 27
Rethinking marketing: Peter Drucker’s challenge

Authors
- Jerry Yoram Wind
- Content type: Conceptual/Theoretical Paper
- Published: 16 July 2008
- Pages: 28 - 34
Marketing and innovation in the Drucker Management System

Authors
- Joseph Maciariello
- Content type: Conceptual/Theoretical Paper
- Published: 09 July 2008
- Pages: 35 - 43
A frustrated quest for community

Authors
- Thomas Donaldson
- Content type: Conceptual/Theoretical Paper
- Published: 18 July 2008
- Pages: 44 - 46
Peter Drucker on marketing: an exploration of five tenets

Authors
- Can Uslay
- Robert E. Morgan
- Jagdish N. Sheth
- Content type: Conceptual/Theoretical Paper
- Published: 03 July 2008
- Pages: 47 - 60
An examination of Peter Drucker's work from an institutional perspective: How institutional innovation creates value leadership

Authors
- Jeffrey P. Wallman
- Content type: Conceptual/Theoretical Paper
- Published: 01 October 2008
- Pages: 61 - 72
Bounded goodness: marketing implications of Drucker on corporate responsibility

Authors
- N. Craig Smith
- Content type: Conceptual/Theoretical Paper
- Published: 22 August 2008
- Pages: 73 - 84
Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing

Authors
- Jakki J. Mohr
- Shikhar Sarin
- Content type: Conceptual/Theoretical Paper
- Published: 15 July 2008
- Pages: 85 - 96

Volume 37, issue 1, March 2009

Special Issue: A Tribute to Peter Drucker. Guest Editors: Jenny Darroch, George Day, and Stan Slater

A tribute to Peter Drucker: editors’ introduction to the special issue

Drucker on marketing: an interview with Peter Drucker

Lafley on Drucker: an interview with A.G. Lafley, Chairman and CEO of Procter & Gamble Co.

Peter Drucker—the grandfather of marketing: an interview with Dr. Philip Kotler

Marketing IS management: The wisdom of Peter Drucker

Rethinking marketing: Peter Drucker’s challenge

Marketing and innovation in the Drucker Management System

A frustrated quest for community

Peter Drucker on marketing: an exploration of five tenets

An examination of Peter Drucker's work from an institutional perspective: How institutional innovation creates value leadership

Bounded goodness: marketing implications of Drucker on corporate responsibility

Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing

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Volume 37, issue 1, March 2009

Special Issue: A Tribute to Peter Drucker. Guest Editors: Jenny Darroch, George Day, and Stan Slater

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