Volume 37, Issue 1

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March 2009

Special Issue: A Tribute to Peter Drucker. Guest Editors: Jenny Darroch, George Day, and Stan Slater

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12 articles in this issue

A tribute to Peter Drucker: editors’ introduction to the special issue
Jenny Darroch
George Day
Stan Slater
Conceptual/Theoretical Paper 15 August 2008 Pages: 1 - 7
Drucker on marketing: an interview with Peter Drucker
Jenny Darroch
Best Practices 05 August 2008 Pages: 8 - 11
Lafley on Drucker: an interview with A.G. Lafley, Chairman and CEO of Procter & Gamble Co.
Rick Wartzman
Best Practices 09 July 2008 Pages: 12 - 16
Peter Drucker—the grandfather of marketing: an interview with Dr. Philip Kotler
Robert E. Gunther
Brief Report 18 July 2008 Pages: 17 - 19
Marketing IS management: The wisdom of Peter Drucker
Frederick E. Webster Jr.
Conceptual/Theoretical Paper 09 July 2008 Pages: 20 - 27
Rethinking marketing: Peter Drucker’s challenge
Jerry Yoram Wind
Conceptual/Theoretical Paper 16 July 2008 Pages: 28 - 34
Marketing and innovation in the Drucker Management System
Joseph Maciariello
Conceptual/Theoretical Paper 09 July 2008 Pages: 35 - 43
A frustrated quest for community
Thomas Donaldson
Conceptual/Theoretical Paper 18 July 2008 Pages: 44 - 46
Peter Drucker on marketing: an exploration of five tenets
Can Uslay
Robert E. Morgan
Jagdish N. Sheth
Conceptual/Theoretical Paper 03 July 2008 Pages: 47 - 60
An examination of Peter Drucker's work from an institutional perspective: How institutional innovation creates value leadership
Jeffrey P. Wallman
Conceptual/Theoretical Paper 01 October 2008 Pages: 61 - 72
Bounded goodness: marketing implications of Drucker on corporate responsibility
N. Craig Smith
Conceptual/Theoretical Paper 22 August 2008 Pages: 73 - 84
Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing
Jakki J. Mohr
Shikhar Sarin
Conceptual/Theoretical Paper 15 July 2008 Pages: 85 - 96

Volume 37, Issue 1

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