Consumer brand relationships: an investigation of two alternative models Einar BreivikHelge Thorbjørnsen Original Empirical Research 29 August 2008 Pages: 443 - 472
Commitment to a friend, a service provider, or a service company—are they distinctions worth making? Tim JonesShirley F. TaylorHarvir S. Bansal Original Empirical Research 18 July 2008 Pages: 473 - 487
The market value impact of indirect ties within technology alliances D. Eric BoydRobert E. Spekman Original Empirical Research 16 July 2008 Pages: 488 - 500
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics Michael AntiocoRudy K. MoenaertMartin G. M. Wetzels Original Empirical Research 22 July 2008 Pages: 501 - 521
The effect of incidental affect on preference for the status quo HsiuJu Rebecca YenShih-Chieh Chuang Original Empirical Research 23 January 2008 Pages: 522 - 537
Including the effects of prior and recent contact effort in a customer scoring model for database marketing Subom RheeShelby McIntyre Original Empirical Research 08 April 2008 Pages: 538 - 551
Individual differences in perceptions of service failure and recovery: the role of race and discriminatory bias Thomas L. BakerTracy MeyerJames D. Johnson Original Empirical Research 14 May 2008 Pages: 552 - 564
Better him than me: social comparison theory and service recovery Carolyn BonifieldCatherine A. Cole Original Empirical Research 07 August 2008 Pages: 565 - 577
Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators Celso Augusto de MatosCarlos Alberto Vargas Rossi Original Empirical Research 23 September 2008 Pages: 578 - 596