Measuring and maximizing customer equity: a critical analysis V. KumarMorris George OriginalPaper 05 May 2007 Pages: 157 - 171
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs Stephen J. CarsonRobert D. JewellChristopher Joiner OriginalPaper 01 May 2007 Pages: 172 - 183
Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory Myung-Soo Jo OriginalPaper 28 April 2007 Pages: 184 - 196
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments Monika Kukar-KinneyDhruv Grewal OriginalPaper 05 May 2007 Pages: 197 - 207
The negative effect of policy restrictions on consumers’ post-purchase reactions to price-matching guarantees Hooman EstelamiDhruv GrewalAnne L. Roggeveen OriginalPaper 25 April 2007 Pages: 208 - 219
The ad creativity cube: conceptualization and initial validation Swee Hoon AngYih Hwai LeeSiew Meng Leong OriginalPaper 25 April 2007 Pages: 220 - 232
The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition Florian v. WangenheimTomás Bayón OriginalPaper 27 April 2007 Pages: 233 - 249
Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting Dhruv GrewalGopalkrishnan R. IyerMichael Levy OriginalPaper 01 May 2007 Pages: 250 - 258
Utilization of new technologies: organizational adaptation to business environments Namwoon KimJae H. Pae OriginalPaper 01 May 2007 Pages: 259 - 269
Managerial, organizational, and external drivers of sales effectiveness in export market ventures Evangelia KatsikeaMarios TheodosiouRobert E. Morgan OriginalPaper 01 May 2007 Pages: 270 - 283
Institutionalization of ethics and its consequences: a survey of marketing professionals Anusorn SinghapakdiScott J. Vitell OriginalPaper 01 May 2007 Pages: 284 - 294
Life course perspectives on consumer behavior George P. Moschis OriginalPaper 01 May 2007 Pages: 295 - 307
