1. Research traditions and patterns in marketing scholarship

   • George M. Zinkhan

   From the Editor Pages: 281 - 283

2. Does success diminish competitive responsiveness? Reconciling conflicting perspectives

   • Satish Jayachandran
   • Rajan Varadarajan

   OriginalPaper Pages: 284 - 294

3. The moderating effect of organizational cohesiveness in knowledge use and new product development

   • Beverly K. Brockman
   • Robert M. Morgan

   OriginalPaper Pages: 295 - 307

4. Trustmarks, objective-source ratings, and implied investments in advertising: Investigating online trust and the context-specific nature of internet signals

   • K. Damon Aiken
   • David M. Boush

   OriginalPaper Pages: 308 - 323

5. Alliance orientation: Conceptualization, measurement, and impact on market performance

   • Destan Kandemir
   • Attila Yaprak
   • S. Tamer Cavusgil

   OriginalPaper Pages: 324 - 340

6. Conflict management and innovation performance: An integrated contingency perspective

   • Michael Song
   • Barbara Dyer
   • R. Jeffrey Thieme

   OriginalPaper Pages: 341 - 356

7. Creating market anticipation: An exploratory examination of the effect of preannouncement behavior on a new product’s launch

   • Kim Schatzel
   • Roger Calantone

   OriginalPaper Pages: 357 - 366

8. Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India

   • Hyokjin Kwak
   • Anupam Jaju
   • Trina Larsen

   OriginalPaper Pages: 367 - 385

9. National culture and industrial buyer-seller relationships in the United States and Latin America

   • Kelly Hewett
   • R. Bruce Money
   • Subhash Sharma

   OriginalPaper Pages: 386 - 402

10. Coping with sales call anxiety: The role of sale perseverance and task concentration strategies

    • Frank Belschak
    • Willem Verbeke
    • Richard P. Bagozzi

    OriginalPaper Pages: 403 - 418

11. Psychological climate, empowerment, leadership style, and customer-oriented selling: An analysis of the sales manager-salesperson dyad

    • Craig A. Martin
    • Alan J. Bush

    OriginalPaper Pages: 419 - 438

12. A cross-country construct validation of cognitive age

    • Stuart Van Auken
    • Thomas E. Barry
    • Richard P. Bagozzi

    Research Notes Pages: 439 - 455

13. A measure of long-term orientation: Development and validation

    • William O. Bearden
    • R. Bruce Money
    • Jennifer L. Nevins

    Research Notes Pages: 456 - 467

14. Special issue of theJournal of the Academy of Marketing Science a tribute to peter drucker

    • George Day
    • Stan Slater
    • Jenny Darroch

    Call for Papers Pages: 468 - 469