Research traditions and patterns in marketing scholarship George M. Zinkhan From the Editor Pages: 281 - 283
Does success diminish competitive responsiveness? Reconciling conflicting perspectives Satish JayachandranRajan Varadarajan OriginalPaper Pages: 284 - 294
The moderating effect of organizational cohesiveness in knowledge use and new product development Beverly K. BrockmanRobert M. Morgan OriginalPaper Pages: 295 - 307
Trustmarks, objective-source ratings, and implied investments in advertising: Investigating online trust and the context-specific nature of internet signals K. Damon AikenDavid M. Boush OriginalPaper Pages: 308 - 323
Alliance orientation: Conceptualization, measurement, and impact on market performance Destan KandemirAttila YaprakS. Tamer Cavusgil OriginalPaper Pages: 324 - 340
Conflict management and innovation performance: An integrated contingency perspective Michael SongBarbara DyerR. Jeffrey Thieme OriginalPaper Pages: 341 - 356
Creating market anticipation: An exploratory examination of the effect of preannouncement behavior on a new product’s launch Kim SchatzelRoger Calantone OriginalPaper Pages: 357 - 366
Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India Hyokjin KwakAnupam JajuTrina Larsen OriginalPaper Pages: 367 - 385
National culture and industrial buyer-seller relationships in the United States and Latin America Kelly HewettR. Bruce MoneySubhash Sharma OriginalPaper Pages: 386 - 402
Coping with sales call anxiety: The role of sale perseverance and task concentration strategies Frank BelschakWillem VerbekeRichard P. Bagozzi OriginalPaper Pages: 403 - 418
Psychological climate, empowerment, leadership style, and customer-oriented selling: An analysis of the sales manager-salesperson dyad Craig A. MartinAlan J. Bush OriginalPaper Pages: 419 - 438
A cross-country construct validation of cognitive age Stuart Van AukenThomas E. BarryRichard P. Bagozzi Research Notes Pages: 439 - 455
A measure of long-term orientation: Development and validation William O. BeardenR. Bruce MoneyJennifer L. Nevins Research Notes Pages: 456 - 467
Special issue of theJournal of the Academy of Marketing Science a tribute to peter drucker George DayStan SlaterJenny Darroch Call for Papers Pages: 468 - 469