1. Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context

   • Tom J. Brown
   • Thomas E. Barry
   • Richard F. Gunst

   OriginalPaper Pages: 123 - 138

2. Views from consumers next in line: The fundamental attribution error in a service setting

   • Elizabeth Cowley

   OriginalPaper Pages: 139 - 152

3. Managing corporate identity: An internal perspective

   • Cláudia Simões
   • Sally Dibb
   • Raymond P. Fisk

   OriginalPaper Pages: 153 - 168

4. Customer relationship dynamics: Service quality and customer loyalty in the context of varying levels of customer expertise and switching costs

   • Simon J. Bell
   • Seigyoung Auh
   • Karen Smalley

   OriginalPaper Pages: 169 - 183

5. Brand-extension price premiums: The effects of perceived fit and extension product category risk

   • Devon DelVecchio
   • Daniel C. Smith

   OriginalPaper Pages: 184 - 196

6. Micro-level product-market dynamics: Shared knowledge and its relationship to market development

   • José Antonio Rosa
   • Jelena Spanjol

   OriginalPaper Pages: 197 - 216

7. Contractual governance, relational governance, and the performance of interfirm service exchanges: The influence of boundary-spanner closeness

   • Ronald J. Ferguson
   • Michèle Paulin
   • Jasmin Bergeron

   OriginalPaper Pages: 217 - 234

8. Reviews of Books

   • Peggy Cunningham
   • Maureen Bourassa
   • Eric LeBlanc

   BookReview Pages: 235 - 241

9. Marketing and the Law

   • Ann Morales Olazábal
   • Anita Cava
   • Jordan M. Blanke

   Announcement Pages: 242 - 246