Journal of the Academy of Marketing Science: Editorial policies P. Rajan Varadarajan EditorialNotes Pages: 3 - 4
The effect of customers' emotional responses to service failures on their recovery effort evaluations and satisfaction judgments Amy K. SmithRuth N. Bolton OriginalPaper Pages: 5 - 23
Two sides to attitudinal commitment: The effect of calculative and loyalty commitment on enforcement mechanisms in distribution channels David I. GillilandDaniel C. Bello OriginalPaper Pages: 24 - 43
Linking thoughts to feelings: Investigating cognitive appraisals and consumption emotions in a mixed-emotions context Julie A. RuthFrédéric F. BrunelCele C. Otnes OriginalPaper Pages: 44 - 58
Sibling brands, multiple objectives, and response to entry: The case of the marion retail coffee market Thomas G. GrucaD. SudharshanK. Ravi Kumar OriginalPaper Pages: 59 - 69
Schools of thought in organizational learning Simon J. BellGregory J. WhitwellBryan A. Lukas OriginalPaper Pages: 70 - 86
