Subject-anticipated versus experimentally-derived measures of influence: Advertising implications W. Thomas AndersonMark I. Alpert OriginalPaper Pages: 119 - 128
The use of life style segmentation to determine if CATV subscribers are really different Christopher C. BinkertJames A. BrunnerJack L. Simonetti OriginalPaper Pages: 129 - 136
The physician and the marketing concept James S. WestA. B. Blankenship OriginalPaper Pages: 137 - 147
Analysis of risk and risk-reduction strategies—A multiple product case Thomas L. BrownJames W. Gentry OriginalPaper Pages: 148 - 160
Theory in consumer behavior: A status report Richard T. HiseJohn K. RyansWillem Van't Spijker OriginalPaper Pages: 182 - 191
Distance and number of retail stores: Land area as a proxy for distance Bert Rosenbloom OriginalPaper Pages: 200 - 204
An investigation into area potential for growth in retail sales W. Bruce WealeEldon J. Nosari OriginalPaper Pages: 214 - 222