1. Guest editorial: The past, present, and future of the marketing discipline

   • Naresh K. Malhotra

   EditorialNotes Pages: 116 - 119

2. Marketing strategy: An assessment of the state of the field and outlook

   • P. Rajan Varadarajan
   • Satish Jayachandran

   OriginalPaper Pages: 120 - 143

3. The strategic imperative and sustainable competitive advantage: Public policy implications of resource-advantage theory

   • Shelby D. Hunt

   OriginalPaper Pages: 144 - 159

4. Marketing research: A state-of-the-art review and directions for the twenty-first century

   • Naresh K. Malhotra
   • Mark Peterson
   • Susan Bardi Kleiser

   OriginalPaper Pages: 160 - 183

5. The role of emotions in marketing

   • Richard P. Bagozzi
   • Mahesh Gopinath
   • Prashanth U. Nyer

   OriginalPaper Pages: 184 - 206

6. Remembering versus knowing: Issues in buyers’ processing of price information

   • Kent B. Monroe
   • Angela Y. Lee

   OriginalPaper Pages: 207 - 225

7. Organizing and managing channels of distribution

   • Gary L. Frazier

   OriginalPaper Pages: 226 - 240

8. Personal selling and sales management: A relationship marketing perspective

   • Barton A. Weitz
   • Kevin D. Bradford

   OriginalPaper Pages: 241 - 254

9. Trademark dilution and the practice of marketing

   • Robert A. Peterson
   • Karen H. Smith
   • Philip C. Zerrillo

   OriginalPaper Pages: 255 - 268

10. Sampling in the twenty-first century

    • Seymour Sudman
    • Edward Blair

    OriginalPaper Pages: 269 - 277

11. Reviews of books

    • Victoria L. Crittenden
    • Bruce H. Clark
    • Jacquelyn Warwick

    BookReview Pages: 278 - 283