Guest editorial: The past, present, and future of the marketing discipline Naresh K. Malhotra EditorialNotes Pages: 116 - 119
Marketing strategy: An assessment of the state of the field and outlook P. Rajan VaradarajanSatish Jayachandran OriginalPaper Pages: 120 - 143
The strategic imperative and sustainable competitive advantage: Public policy implications of resource-advantage theory Shelby D. Hunt OriginalPaper Pages: 144 - 159
Marketing research: A state-of-the-art review and directions for the twenty-first century Naresh K. MalhotraMark PetersonSusan Bardi Kleiser OriginalPaper Pages: 160 - 183
The role of emotions in marketing Richard P. BagozziMahesh GopinathPrashanth U. Nyer OriginalPaper Pages: 184 - 206
Remembering versus knowing: Issues in buyers’ processing of price information Kent B. MonroeAngela Y. Lee OriginalPaper Pages: 207 - 225
Personal selling and sales management: A relationship marketing perspective Barton A. WeitzKevin D. Bradford OriginalPaper Pages: 241 - 254
Trademark dilution and the practice of marketing Robert A. PetersonKaren H. SmithPhilip C. Zerrillo OriginalPaper Pages: 255 - 268
