Strategic integration in industrial distribution channels: Managing the interfirm relationship as a strategic asset Jean L. Johnson OriginalPaper Pages: 4 - 18
Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies Anusorn SinghapakdiScott J. VitellGeorge R. Franke OriginalPaper Pages: 19 - 36
Using variety-seeking-based segmentation to study promotional response Minakshi Trivedi OriginalPaper Pages: 37 - 49
The impact of suppliers' perceptions of reseller market orientation on key relationship constructs Thomas L. BakerPenny M. SimpsonJudy A. Siguaw Research Note Pages: 50 - 57
The role of emotional exhaustion in sales force attitude and behavior relationships Emin BabakusDavid W. CravensWilliam C. Moncrief Research Note Pages: 58 - 70
Revisiting marketing's lawlike generalizations Jagdish N. ShethRajendra S. Sisodia Marketing in the 21st Century Pages: 71 - 87
Strategy content and process perspectives revisited P. Rajan Varadarajan Marketing in the 21st Century Pages: 88 - 100
“Revisiting marketing's lawlike generalizations”: A comment Roger A. KerinRaj Sethuraman Marketing in the 21st Century Pages: 101 - 104
Reviews of books and software Victoria L. CrittendenSandra A. WaddockDeborah Utter BookReview Pages: 105 - 111