1. Strategic integration in industrial distribution channels: Managing the interfirm relationship as a strategic asset

   • Jean L. Johnson

   OriginalPaper Pages: 4 - 18

2. Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies

   • Anusorn Singhapakdi
   • Scott J. Vitell
   • George R. Franke

   OriginalPaper Pages: 19 - 36

3. Using variety-seeking-based segmentation to study promotional response

   • Minakshi Trivedi

   OriginalPaper Pages: 37 - 49

4. The impact of suppliers' perceptions of reseller market orientation on key relationship constructs

   • Thomas L. Baker
   • Penny M. Simpson
   • Judy A. Siguaw

   Research Note Pages: 50 - 57

5. The role of emotional exhaustion in sales force attitude and behavior relationships

   • Emin Babakus
   • David W. Cravens
   • William C. Moncrief

   Research Note Pages: 58 - 70

6. Revisiting marketing's lawlike generalizations

   • Jagdish N. Sheth
   • Rajendra S. Sisodia

   Marketing in the 21st Century Pages: 71 - 87

7. Strategy content and process perspectives revisited

   • P. Rajan Varadarajan

   Marketing in the 21st Century Pages: 88 - 100

8. “Revisiting marketing's lawlike generalizations”: A comment

   • Roger A. Kerin
   • Raj Sethuraman

   Marketing in the 21st Century Pages: 101 - 104

9. Reviews of books and software

   • Victoria L. Crittenden
   • Sandra A. Waddock
   • Deborah Utter

   BookReview Pages: 105 - 111