1. Product quality: Impact of interdepartmental interactions

   • Ajay Menon
   • Bernard J. Jaworski
   • Ajay K. Kohli

   OriginalPaper Pages: 187 - 200

2. An exploratory study of exclusive dealing in channel relationships

   • Zhan G. Li
   • Rajiv P. Dant

   OriginalPaper Pages: 201 - 213

3. Learning effect in multinational diffusion of consumer durables: An exploratory investigation

   • Jaishankar Ganesh
   • V. Kumar
   • Velavan Subramaniam

   OriginalPaper Pages: 214 - 228

4. Assessing the predictive validity of two methods of measuring self-image congruence

   • M. Joseph Sirgy
   • Dhruv Grewal
   • Harold Berkman

   Research Note Pages: 229 - 241

5. Modeling response to repetitive promotional stimuli

   • Richard J. Fox
   • Srinivas K. Reddy
   • Bharat Rao

   Research Note Pages: 242 - 255

6. Marketing in the 21st century customer value: The next source for competitive advantage

   • Robert B. Woodruff

   Erratum Pages: 256 - 256

7. Reviews of books and videos

   • Victoria L. Crittenden
   • Judith Clair
   • Bryan A. Lukas

   BookReview Pages: 257 - 268

8. Marketing and the law

   • Anita Cava
   • Larry A. DiMatteo
   • Melissa M. Horne

   OriginalPaper Pages: 269 - 272

9. The 1998 Multicultural Marketing Conference Montreal, Canada

   Announcement Pages: 273 - 273