Product quality: Impact of interdepartmental interactions Ajay MenonBernard J. JaworskiAjay K. Kohli OriginalPaper Pages: 187 - 200
An exploratory study of exclusive dealing in channel relationships Zhan G. LiRajiv P. Dant OriginalPaper Pages: 201 - 213
Learning effect in multinational diffusion of consumer durables: An exploratory investigation Jaishankar GaneshV. KumarVelavan Subramaniam OriginalPaper Pages: 214 - 228
Assessing the predictive validity of two methods of measuring self-image congruence M. Joseph SirgyDhruv GrewalHarold Berkman Research Note Pages: 229 - 241
Modeling response to repetitive promotional stimuli Richard J. FoxSrinivas K. ReddyBharat Rao Research Note Pages: 242 - 255
Marketing in the 21st century customer value: The next source for competitive advantage Robert B. Woodruff Erratum Pages: 256 - 256
Reviews of books and videos Victoria L. CrittendenJudith ClairBryan A. Lukas BookReview Pages: 257 - 268