The impact of the academy of marketing science on marketing scholarship: An analysis of the research published inJAMS Naresh K. Malhotra OriginalPaper Pages: 291 - 298
The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in intraorganizational relationships Anil MenonSundar G. BharadwajRoy Howell OriginalPaper Pages: 299 - 313
Anticipation of injurious consumption outcomes and its impact on consumer attributions of blame Mitch GriffinBarry J. BabinJill S. Attaway OriginalPaper Pages: 314 - 327
Capturing the cross-national learning effect: An analysis of an industrial technology diffusion Jaishankar GaneshV. Kumar OriginalPaper Pages: 328 - 337
The effects of the service environment on affect and consumer perception of waiting time: An integrative review and research propositions Julie BakerMichaelle Cameron OriginalPaper Pages: 338 - 349
When consumers complain: A path analysis of the key antecedents of consumer complaint response estimates Jagdip SinghRobert E. Wilkes OriginalPaper Pages: 350 - 365
Reversed-polarity items and scale unidimensionality Joel HercheBrian Engelland Research Note Pages: 366 - 374