How does sharing a sales force between multiple divisions affect salespeople? Ravipreet S. SohiDaniel C. SmithNeil M. Ford OriginalPaper Pages: 195 - 207
The impact of social influence and role expectations on shopping center patronage intentions Kenneth R. EvansTim ChristiansenJames D. Gill OriginalPaper Pages: 208 - 218
The impact of direct marketing appeals on charitable marketing effectiveness Gerald E. SmithPaul D. Berger OriginalPaper Pages: 219 - 231
Self-relevance and purchase goals: Mapping a consumer decision Mark B. HoustonBeth A. Walker OriginalPaper Pages: 232 - 245
A proposed model of external consumer information search Jeffrey B. SchmidtRichard A. Spreng Research Notes Pages: 246 - 256
Male nudity in advertisements: A modified replication and extension of gender and product effects Penny M. SimpsonSteven HortonGene Brown Research Notes Pages: 257 - 262
The impact of sales management changes on new product success Linda RochfordThomas R. Wotruba Research Notes Pages: 263 - 270
Book and software reviews Victoria L. CrittendenStephanie HillstromRonald E. Goldsmith BookReview Pages: 271 - 283