Skip to main content
Log in
Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

Publishing model:
Search all Journal of the Academy of Marketing Science articles

Volume 24, Issue 1

December 1996
Filter by
Sort by
Date published:
7 articles in this issue
  1. Book reviews

    • Victoria L. Crittenden
    • Mark B. Houston
    • Raymond F. Keyes
    BookReview Pages: 77 - 89

Navigation