Consumer behavior in later life: Multidisciplinary contributions and implications for research George P. Moschis OriginalPaper Pages: 195 - 204
Cross-cultural research in advertising: An assessment of methodologies Saeed SamieeInsik Jeong OriginalPaper Pages: 205 - 217
Chaos theory and the dynamics of marketing systems Brynn HibbertIan F. Wilkinson OriginalPaper Pages: 218 - 233
Multiple sources in advertising appeals: When product endorsers are paid by the advertising sponsor David J. MooreJohn C. MowenRichard Reardon OriginalPaper Pages: 234 - 243
Pioneer brand advantage and consumer behavior: A conceptual framework and propositional inventory Frank H. AlpertMichael A. Kamins OriginalPaper Pages: 244 - 253
Delays and the dynamics of service evaluations Shirley TaylorJohn D. Claxton OriginalPaper Pages: 254 - 264
Provider perceptions of focus group research use: A multicountry perspective William J. McDonald OriginalPaper Pages: 265 - 273
An assessment of country of origin effects under alternative presentation formats Jeen-Su LimWilliam K. DarleyJohn O. Summers Research Note Pages: 274 - 282
Social values and salesperson performance: An empirical examination Michael J. SwensonJoel Herche Research Note Pages: 283 - 289