1. An empirical study of factors influencing innovation implementation in industrial sales organizations

   • Judith J. Marshall
   • Harrie Vredenburg

   OriginalPaper Pages: 205 - 215

2. Observational data collection methods for services marketing: An overview

   • Stephen J. Grove
   • Raymond P. Fisk

   OriginalPaper Pages: 217 - 224

3. An examination of free elicitation and response scale measures of feelings and judgments evoked by television advertisements

   • James Boles
   • Scot Burton

   OriginalPaper Pages: 225 - 233

4. Consideration set measurement

   • Juanita J. Brown
   • Albert R. Wildt

   OriginalPaper Pages: 235 - 243

5. Cognitive consistency of marketing managers in ethical situations

   • John Fraedrich
   • O. C. Ferrell

   OriginalPaper Pages: 245 - 252

6. The influence of type of advertisement, price, and source credibility on perceived quality

   • Jerry B. Gotlieb
   • Dan Sarel

   OriginalPaper Pages: 253 - 260

7. A note on the predictive validity of the CETSCALE

   • Joel Herche

   Research Note Pages: 261 - 264

8. Question order effects in taste testing of beverages

   • Joe L. Welch
   • Cathy Owens Swift

   Research Note Pages: 265 - 268

9. Is conventional debriefing adequate? An ethical issue in consumer research

   • Shekhar Misra

   Research Note Pages: 269 - 273

10. Underlying dimensions of barriers to market entry in consumer goods markets

    • Fahri Karakaya
    • Michael J. Stahl

    Research Note Pages: 275 - 278

11. Book reviews

    • Ronald E. Goldsmith
    • Carl McDaniel
    • Paul R. Zelus

    BookReview Pages: 279 - 283