The reconciliation of humanism and positivism in the practice of consumer research: A view from the trenches Timothy B. Heath OriginalPaper Pages: 107 - 118
A general framework for explaining internal vs. external exchange Robert F. LuschStephen W. BrownGary J. Brunswick OriginalPaper Pages: 119 - 134
Industrial organization economics and Alderson’s general theory of marketing Richard L. Priem OriginalPaper Pages: 135 - 141
The market phenomenon: An alternative theory and some metatheoretical research considerations A. Coskun SamliKenneth D. Bahn OriginalPaper Pages: 143 - 153
A theory of role stress in boundary spanning positions of marketing organizations Jerry R. Goolsby OriginalPaper Pages: 155 - 164
Conceptualization and operationalization of retail store image: A case of rival middle-level theories Susan M. KeaveneyKenneth A. Hunt OriginalPaper Pages: 165 - 175
The evaluation stage in marketing decision making John C. MowenGary J. Gaeth OriginalPaper Pages: 177 - 187
The behavioral perspective model of purchase and consumption: From consumer theory to marketing practice Gordon R. Foxall OriginalPaper Pages: 189 - 198
