Success-producer and failure-preventer marketing skills: A social learning theory interpretation Daryl O. McKeeJeffery S. ConantMichael P. Mokwa OriginalPaper Pages: 17 - 26
A test of the convergent validity of self-explicated and decompositional conjoint measurement Michael J. DorschR. Kenneth Teas OriginalPaper Pages: 37 - 48
A comparative analysis of two models of behavioral intention Richard G. NetemeyerWilliam O. Bearden OriginalPaper Pages: 49 - 59
Measuring customer satisfaction: Fact and artifact Robert A. PetersonWilliam R. Wilson OriginalPaper Pages: 61 - 71
Expert systems in marketing: Guidelines for development John T. MentzerNimish Gandhi Research Note Pages: 73 - 80
Are microcomputers replacing mainframes in marketing research firms? Nancy J. MerrittCecile Bouchy Research Note Pages: 81 - 85
Exploring the effectiveness of business gifts: A controlled field experiment Richard F. Beltramini Research Note Pages: 87 - 91
Consumer perceptions of organizations that use cause-related marketing John K. RossLarry T. PattersonMary Ann Stutts Research Note Pages: 93 - 97
