Product classification and the theory of consumer behavior Henry Assael OriginalPaper Pages: 539 - 552
Societal marketing: A strategic view of the marketing mix in the 1970's Adel I. El Ansary OriginalPaper Pages: 553 - 566
Contractually integrated systems for the marketing of industrial supplies William J. Hannaford OriginalPaper Pages: 567 - 581
Consumer legislation: A proactive or reactive response to consumerism? Roger KerinMichael Harvey OriginalPaper Pages: 582 - 592
Performing arts audience segments Richard P. NielsenCharles McQueenAngela B. Nielsen OriginalPaper Pages: 602 - 609
A measure of alienation from the marketplace Henry O. PrudenF. Kelly ShuptrineDouglas S. Longman OriginalPaper Pages: 610 - 619
Marketing theory: A current status report John K. RyansWillem Van't SpijkerJ. Lawrence Bergin OriginalPaper Pages: 620 - 628
The unequal group size problem in discriminant analysis Peter M. Sanchez OriginalPaper Pages: 629 - 633
The impact of market conditions on the organizational structure and effectiveness of firms operating in Italy Jack L. Simonetti OriginalPaper Pages: 634 - 641
The role of marketing in the introduction of technologically new products: the case of the electric car George TesarGerald G. UdellG. M. Naidu OriginalPaper Pages: 642 - 650