Towards a definition of social and societal marketing Adel I. El-Ansary OriginalPaper Pages: 316 - 321
Peer group influences on children’s product preferences Del I. HawkinsKenneth A. Coney OriginalPaper Pages: 322 - 331
A potential segmentation variable for marketers: Relative occupational class income R. Eugene KlippelJohn F. Monoky OriginalPaper Pages: 351 - 356
Consumer beliefs, attitudes, and brand preferences V. Parker LessigThomas P. Copley OriginalPaper Pages: 357 - 366
Industrial marketings new challenge: The computerized buyer H. Lee MathewsDavid T. Wilson OriginalPaper Pages: 367 - 373
Measuring bank images: A comparison of two approaches Lester A. NeidellRichard D. Teach OriginalPaper Pages: 374 - 390
Forecasting the impact of a new product introduction James E. Reinmuth OriginalPaper Pages: 391 - 400
Marketing political candidates: why all the fuss? Kenneth G. Sheinkopf OriginalPaper Pages: 401 - 405
A study of the meaning and compatibility of a proposed corporate name and symbol Fred J. ThuminRay A. CraddickAllan G. Barclay OriginalPaper Pages: 406 - 412