Consumer life styles and market segmentation Harold W. BerkmanChristopher C. Gilson OriginalPaper Pages: 189 - 200
Congressional acts that affect your marketing decisions Steuart Henderson BrittJanice Diane Gordon OriginalPaper Pages: 201 - 212
Social responsibility an alternate strategy of marketing Pravat K. Choudhury OriginalPaper Pages: 213 - 222
An analysis of inter-unit control in channel systems Richard W. HansenMichael G. Harvey OriginalPaper Pages: 230 - 241
Marketing research and the aged consumer: The need for a new perspective R. Eugene Klippel OriginalPaper Pages: 242 - 248
Strategy in research design and hypothesis testing B. L. MyersN. L. EnrickA. J. Melcher OriginalPaper Pages: 249 - 261
Franchising: A marketing system to improve inner city conditions Ronald S. Rubin OriginalPaper Pages: 278 - 289
Marketing information systems—The problem of system usage Charles D. Schewe OriginalPaper Pages: 290 - 298
Information seeking on competitors and perception of competition by food store managers John E. SwanRobert A. Peterson OriginalPaper Pages: 299 - 306