Consumer socialization and frequency of shopping with children Sanford GrossbartLes CarlsonAnn Walsh OriginalPaper Pages: 155 - 163
Nonlinear mapping: An alternative to multidimensional scaling for product positioning V. KumarRobert P. Leone OriginalPaper Pages: 165 - 176
The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands Michael A. KaminsLawrence J. Marks OriginalPaper Pages: 177 - 185
Commitment and involvement: Assessing a salesforce typology Thomas N. IngramKeun S. LeeGeorge H. Lucas OriginalPaper Pages: 187 - 197
A confirmatory investigation of industrial buyer image of the Saleswoman Robert W. CookRobert J. Corey OriginalPaper Pages: 199 - 207
Measuring consumer innovativeness Ronald E. GoldsmithCharles F. Hofacker OriginalPaper Pages: 209 - 221
Understanding the structure of consumers’ satisfaction evaluations of service delivery Jagdip Singh OriginalPaper Pages: 223 - 244
Strategic profiles and performance: An empirical test of select key propositions Peter WrightMark KrollKarin Hamel OriginalPaper Pages: 245 - 254
A framework for conducting a services marketing audit Leonard L. BerryJeffrey S. ConantA. Parasuraman OriginalPaper Pages: 255 - 268
Marketing and the law Robert J. AalbertsGregory C. MosierDiana S. Grewal BriefCommunication Pages: 275 - 277