Gender, income differences, and marketing: Examining the “earnings gap” in three areas of marketing Pamela L. KieckerShelby D. HuntLawrence B. Chonko OriginalPaper Pages: 77 - 82
An application and extension of a multidimensional ethics scale to selected marketing practices and marketing groups R. Eric ReidenbachDonald P. RobinLyndon Dawson OriginalPaper Pages: 83 - 92
Segmenting corporate exporting activities: Sporadic versus regular exporters Saeed SamieePeter G. P. Walters OriginalPaper Pages: 93 - 104
Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysis Marjorie WallJohn LiefeldLouise A. Heslop OriginalPaper Pages: 105 - 113
Quality uncertainty, brand reliance, and dissipative advertising Cynthia Fraser HiteRobert E. HiteTamra Minor OriginalPaper Pages: 115 - 121
Competitive context and price as moderators of country of origin preferences Victor V. Cordell OriginalPaper Pages: 123 - 128
Analyzing interpersonal communications in industrial marketing negotiations Joe F. AlexanderPatrick L. SchulEmin Babakus OriginalPaper Pages: 129 - 139