The history of marketing thought: Editors’ introduction Stanley C. HollanderTerence R. NevettRonald A. Fullerton EditorialNotes Pages: 267 - 268
Historical research in marketing: Retrospect and prospect D. G. Brian JonesDavid D. Monieson OriginalPaper Pages: 269 - 278
A review of empirical studies of aggregate marketing costs and productivity in the United States Eric H. Shaw OriginalPaper Pages: 285 - 292
Pre-aldersonian antecedents to macromarketing: Insights from the textual literature Ronald Savitt OriginalPaper Pages: 293 - 301
Economics, psychology, and the literature of the subdiscipline of consumer behavior Robert A. Mittelstaedt OriginalPaper Pages: 303 - 311
Contribution of women to U.S. marketing thought: The consumers’ perspective, 1900–1940 Mary Ellen ZuckermanMary L. Carsky OriginalPaper Pages: 313 - 318
The art of marketing research: Selections from Paul F. Lazarsfeld's “Shoe Buying in Zurich” (1933) Ronald A. Fullerton OriginalPaper Pages: 319 - 327
Literary criticism and the history of marketing thought: A new perspective on “reading” marketing theory Barbara B. Stern OriginalPaper Pages: 329 - 336
The commodity approach in marketing research: Is it really obsolete? Walter ZinnScott D. Johnson OriginalPaper Pages: 345 - 353
A note on marketing and the corporate annual report: 1930–1950 Cornelia DrögeRichard GermainDiane Halstead OriginalPaper Pages: 355 - 364