Preference mapping of conjoint-based profiles: An INDSCAL approach J. Douglas CarrollPaul E. GreenJinho Kim OriginalPaper Pages: 273 - 281
Macroenvironmental forces, marketing strategy and business performance: A futures research approach Robert F. LuschGene R. Laczniak OriginalPaper Pages: 283 - 295
An exploration of client satisfaction in a nonprofit context Barbara C. GarlandRobert A. Westbrook OriginalPaper Pages: 297 - 303
Effects of sales presentation topic on cognitive responses in industrial buying groups William R. ForresterWilliam B. Locander OriginalPaper Pages: 305 - 313
Marketing academicians’ perceptions of ethical research and publishing behavior Daniel L. SherrellJoseph F. HairMitch Griffin OriginalPaper Pages: 315 - 324
Distinguishing market segments to assess price responsiveness O. C. FerrellGeorge H. LucasAlan J. Bush OriginalPaper Pages: 325 - 331
Retirement versus age: Assessing the efficacy of retirement as a segmentation variable John J. Burnett OriginalPaper Pages: 333 - 343
Performance congruence and value congruence impact on sales force annual sales William A. WeeksLawrence B. ChonkoLynn R. Kahle OriginalPaper Pages: 345 - 351
