Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit Sharon E. BeattyLynn R. Kahle OriginalPaper Pages: 1 - 10
Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling: An empirical investigation Ishmael P. Akaah OriginalPaper Pages: 11 - 18
International industrial buyer behavior: An exploration and a proposed model A. Coskun SamliDhruv GrewalSanjeev K. Mathur OriginalPaper Pages: 19 - 29
The impact of monetary inducement on uninformed response error I. Del HawkinsKenneth A. ConeyDonald W. Jackson OriginalPaper Pages: 30 - 35
Extending the external validity of the FITD effect to the industrial marketplace Harrie VredenburgJudith J. Marshall OriginalPaper Pages: 49 - 56
Factors affecting the acceptability of advertisements among professionals Jerri Hayes BullardWilliam E. Snizek OriginalPaper Pages: 57 - 63
An examination into the effectiveness of two-sided comparative price appeals Michael A. KaminsLawrence J. Marks OriginalPaper Pages: 64 - 71
An investigation of consumer product warranties as market signals of product reliability Craig A. Kelley OriginalPaper Pages: 72 - 78