1. The nature and measurement of marketing productivity in consumer durables industries: A firm level analysis

   • Del I. Hawkins
   • Roger J. Best
   • Charles M. Lillis

   OriginalPaper Pages: 1 - 8

2. The comparative test in marketing research and theory development

   • David Andrus
   • Daylin Butler
   • Wayne Norvell

   OriginalPaper Pages: 9 - 14

3. Examing the effects of positive social labeling, time, and request sizes on compliance in a multistage marketing survey context

   • Guntalee Wechasara
   • William H. Motes
   • Unal O. Boya

   OriginalPaper Pages: 15 - 21

4. Modeling rationality in marketing decision-making with game theory

   • C. Anthony di Benedetto

   OriginalPaper Pages: 22 - 32

5. The effect of problem recognition style on information seeking

   • Gordon C. Bruner

   OriginalPaper Pages: 33 - 41

6. An investigation of path-goal leadership theory and its impact on intrachannel conflict and satisfaction

   • Patrick L. Schul

   OriginalPaper Pages: 42 - 52

7. A social cognition model of consumer problem recognition

   • M. Joseph Sirgy

   OriginalPaper Pages: 53 - 61

8. Consumer participation in the informal economy

   • Kevin F. McCrohan
   • James D. Smith

   OriginalPaper Pages: 62 - 68

9. Book reviews

   • J. Dale Molander
   • Andrew Gross
   • F. Anthony Bushman

   BookReview Pages: 69 - 71