The nature and measurement of marketing productivity in consumer durables industries: A firm level analysis Del I. HawkinsRoger J. BestCharles M. Lillis OriginalPaper Pages: 1 - 8
The comparative test in marketing research and theory development David AndrusDaylin ButlerWayne Norvell OriginalPaper Pages: 9 - 14
Examing the effects of positive social labeling, time, and request sizes on compliance in a multistage marketing survey context Guntalee WechasaraWilliam H. MotesUnal O. Boya OriginalPaper Pages: 15 - 21
Modeling rationality in marketing decision-making with game theory C. Anthony di Benedetto OriginalPaper Pages: 22 - 32
The effect of problem recognition style on information seeking Gordon C. Bruner OriginalPaper Pages: 33 - 41
An investigation of path-goal leadership theory and its impact on intrachannel conflict and satisfaction Patrick L. Schul OriginalPaper Pages: 42 - 52
A social cognition model of consumer problem recognition M. Joseph Sirgy OriginalPaper Pages: 53 - 61
Consumer participation in the informal economy Kevin F. McCrohanJames D. Smith OriginalPaper Pages: 62 - 68