Microcomputer versus mainframe usage by marketing professionals John T. MentzerCamille P. SchusterDavid J. Roberts OriginalPaper Pages: 1 - 9
The current status of microcomputer usage in the marketing programs of AACSB-accredited colleges and universities David L. KurtzLouis E. Boone OriginalPaper Pages: 10 - 15
An integrated design for personal computers in the marketing curriculum Robert F. Dyer OriginalPaper Pages: 16 - 24
The impact of demographics on household personal computer purchasing decisions Elaine ShermanNejdet Delener OriginalPaper Pages: 25 - 32
Using the analytic hierarchy process to assess gender differences in the evaluation of microcomputer vendors Thomas W. WhippleKaren A. Simmons OriginalPaper Pages: 33 - 41
Marketing and the adoption of microcomputers: An application of diffusion theory Martin D. Goslar OriginalPaper Pages: 42 - 48
Salesforce support systems: Potential applications to increase productivity Robert H. Collins OriginalPaper Pages: 49 - 54
Expert systems: The integrative sales management tool of the future Margery SteinbergRichard E. Plank OriginalPaper Pages: 55 - 62
Microcomputer based methods for dyadic interaction research in marketing Stephen W. CloptonHiram C. Barksdale OriginalPaper Pages: 63 - 68
The integration of microcomputers in marketing research and decision making Naresh K. MalhotraArmen TashchianEssam Mahmoud OriginalPaper Pages: 69 - 82
The role of marketing in facilitating the diffusion of microcomputers and “the information society” Douglass K. Hawes OriginalPaper Pages: 83 - 90