1. Canadian marketing in transition

   • Erdener Kaynak

   OriginalPaper Pages: 1 - 6

2. Ethnic markets—A Canadian perspective

   • Carl Lawrence
   • Stanley J. Shapiro
   • Shaheen Lalji

   OriginalPaper Pages: 7 - 16

3. The role of customer service in determining customer satisfaction

   • Harrie Vredenburg
   • Chow-Hou Wee

   OriginalPaper Pages: 17 - 26

4. Consumer attitudes toward Canadian-made versus imported products

   • Marjorie Wall
   • Louise A. Heslop

   OriginalPaper Pages: 27 - 36

5. Predictive validity of ethnic identification measures: An illustration of the English/French classification dilemma in Canada

   • Michel J. Bergier

   OriginalPaper Pages: 37 - 42

6. Priority patterns of acquisition of financial assets

   • John R. Dickinson
   • Eric Kirzner

   OriginalPaper Pages: 43 - 49

7. Correlates of decision making autonomy in marketing units: A study of Canadian advanced technology manufacturing companies

   • David A. Boag
   • Ali Dastmalchian

   OriginalPaper Pages: 50 - 55

8. A comparison of conflict issues in Canadian shopping centres and franchise systems

   • Jack Dart

   OriginalPaper Pages: 56 - 61