Vertical territorial restraints rules of legality and guidelines for channel design Lonnie L. OstromCraig KelleyDonald W. Jackson OriginalPaper Pages: 1 - 6
Product life cycles of durable goods for the home Stanley R. SchultzS. R. Rao OriginalPaper Pages: 7 - 12
Some strategy implications of a matrix approach to the classification of marketing goods and services Martin L. Bell OriginalPaper Pages: 13 - 20
International barter and countertrade: An exploratory study Sandra M. HuszaghHiram C. Barksdale OriginalPaper Pages: 21 - 28
The value of user image in quelling aberrant consumer behavior M. Jeffery KallisKathleen A. KrentlerDinoo J. Vanier OriginalPaper Pages: 29 - 35
A path-analytic study of a model of salesperson performance Alan J. DubinskySteven W. Hartley OriginalPaper Pages: 36 - 46
On the meaning and measurement of religiosity in consumer research Robert E. WilkesJohn J. BurnettRoy D. Howell OriginalPaper Pages: 47 - 56
Conflict resolution in organizational buying centers David R. LambertPaul D. BoughtonGuy R. Banville OriginalPaper Pages: 57 - 62
Recent evidence on the relationship between anonymity and response variables for mail surveys Phillip E. DownsJohn R. Kerr OriginalPaper Pages: 72 - 82