The role of expectations in the determination of consumer satisfaction Ved PrakashJohn W. Lounsbury OriginalPaper Pages: 1 - 17
Improving marketing channel control through power and exchange Mary Ann Lederhaus OriginalPaper Pages: 18 - 34
The relationship of psychological and situational variables to usage of a second-order marketing system Lynn O’ReillyMargaret RuckerSusan Hand OriginalPaper Pages: 53 - 76
Investigation of giving behavior to united way using log-linear modeling and discriminant analysis: An empirical study Arthur J. AdamsSubhash C. Lonial OriginalPaper Pages: 77 - 88
Bottom line research for advertising media decisions William H. MotesArch G. Woodside OriginalPaper Pages: 113 - 122
Those who can, Do—Those who can’t...: Marketing professors and the Robinson-Patman act James C. JohnsonKenneth C. Schneider OriginalPaper Pages: 123 - 134